SMM stands for Social Media Marketing.
Digital Marketing performed by using different social media platform is called SMM. It can be paid or free marketing. The result of SMM is increase in search engine rankings hence SMM is helps in improving organic search ranking.
Feedback from customers or website or product reviews are also a part of SMM.
Preferred social media platforms are:
Facebook
Twitter
LinkedIn
Pinterest
Instagram
SMM also helps in creating a personal connection with customers hence results will be recurrent business from same client.
Social media marketing campaigns usually center around:
Establishing a social media presence on major platforms
Creating shareable content and advertorials
Cultivating customer feedback throughout the campaign through surveys and contests
SMM is highly recommended for Brand awareness and Brand Building marketing strategies.
