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Tag: small business marketing

How to Identify Your Target Audience: A Step-by-Step Guide for Small Businesses

By Vandita Tiwari August 25, 2026August 1, 2026

Knowing your target audience is the foundation of successful marketing. Learn how to identify your ideal customers, understand their needs, and create marketing strategies that attract qualified leads and increase business growth.

The Complete Guide to Digital Marketing for Small Businesses in 2026: Strategies That Actually Work

By Vandita Tiwari August 3, 2026August 1, 2026

Build a strong digital marketing foundation for your small business. Learn customer research, branding, SEO, social media, Google Business Profile, AI, and lead generation strategies that drive sustainable growth.

How to Handle ‘Too Expensive’ in Business: The Real Reason! “Not Expensive. Just Misunderstood.”

By Vandita Tiwari April 4, 2026April 4, 2026

“A ₹500 Product vs A ₹5000 Mindset” Recently posted a pollWhen a client says, “Your price is too high,” how do you usually respond? Choose

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What Kind of People Does Your Business Attract? (And What It Reveals About You)

By Vandita Tiwari March 30, 2026March 30, 2026

I recently asked a simple but powerful question: “What kind of people does your business attract?” This wasn’t just a poll.It was a diagnostic tool

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0 Leads from Ads? You’re Talking to the Wrong Customer

By Vandita Tiwari March 25, 2026March 25, 2026

Case 1: You ran an ad… but got 0 DMs 😶 But WHY? 👇 Let’s break this down: 🔸 “People are not willing to spend

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When Women Support Women, Communities Grow: Rethinking Competition and Collaboration

By Vandita Tiwari January 2, 2026January 2, 2026

Why women supporting women — instead of competing — strengthens communities, boosts business growth, and fosters collaboration in women-led networks

#NavratriDay5 : #Talk with Arti Lagwankar #founder Sahiyar #veerras 2023

By Vandita Tiwari October 1, 2025February 27, 2025

On #NavratriDay5, we sit down with Arti Lagwankar, the visionary founder of Sahiyar #veerras 2023. Join us for an inspiring #Talk as she shares her journey, challenges, and insights into building a successful venture. Don’t miss this opportunity to learn from one of the leading women entrepreneurs. #WomenInBusiness #Navratri2023

Finding New Clients | Creating Content for Awareness : How AI can help Reiki Healers and Counsellor

By Vandita Tiwari September 8, 2025August 22, 2025

Running a home-based healing or counselling business comes with challenges—finding new clients and creating awareness online. With Artificial Intelligence (AI), women entrepreneurs can attract clients, create powerful content, and grow their Reiki, counselling, or wellness practice without extra stress.

How to Use AI for Counselling, Reiki, and Health-Related Home Businesses?

By Vandita Tiwari September 3, 2025August 22, 2025

Artificial Intelligence (AI) is transforming home-based healing and counselling businesses. From Reiki to personal guidance, AI helps women entrepreneurs create content, manage appointments, personalize client care, and grow their practice—all while saving time and focusing on compassion.

Artificial Intelligence (AI) in Marketing: A Simple Guide for Women Entrepreneurs

By Vandita Tiwari August 26, 2025August 22, 2025

Running a small business is never easy—managing products, handling customers, and promoting online can feel overwhelming. This is where Artificial Intelligence (AI) can be your

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