Lenovo has long believed in encouraging the tenacious spirit of “doers” who overcome adversity to achieve amazing results. This belief has resulted in a solid partnership between YUWA and Lenovo, with Lenovo attempting to capture the SuperGoats incredible journey while also providing technological support. Lenovo will also use the #BleatforIndia effort to raise awareness and excitement about what these girls are aiming for at the US event, encouraging all football lovers to come together and support their own homegrown team, the YUWA SuperGoats.
“The SuperGoats storey is a celebration of the indomitable human spirit,” stated Bhaskar Choudhuri, Director – Marketing, Lenovo India. We are honoured to be a part of this group. With our Lenovo devices, we have the honour of documenting their accomplishment and assisting them in their preparation. Technology is not only a badge for them or for us; it is a tool “for those who do.”
Lenovo has teamed up with YUWA, a non-profit organisation dedicated to uplifting rural girls through football, to represent India in the USA Cup. The SuperGoats are a skilled squad of 18 Jharkhand girls who have been taught and guided by Franz Gastler, the founder of YUWA, an NGO that empowers rural females through football.
Knowing your target audience is the foundation of successful marketing. Learn how to identify your…
Having thousands of Instagram followers doesn't guarantee business success. Discover why followers don't convert into…
Who is responsible when advertising goes wrong—the brand, agency, celebrity or consumer? Explore celebrity endorsements,…
Running Facebook Ads but getting no leads? Discover the most common reasons Facebook Ads fail…
Build a strong digital marketing foundation for your small business. Learn customer research, branding, SEO,…
In today's digital world, businesses often ask a common question: Should I focus on Instagram…