The Chauhan family of Vile Parle, Bombay established the Parle Products company in India in 1929. Since 1939, Parle has been making biscuits. When India gained independence in 1947, the firm began advertising its Glucose cookies as an alternative to British biscuits. The popularity of items like Parle-G biscuits and cold beverages like Gold Spot, Thums Up, and Frooti helped the Parle brand become well-known in India.
The original Parle corporation was divided into three independent companies, each held by a part of the Chauhan family, with Parle Agro Products owning the majority of them.
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