Difference Between Traditional and Digital Marketing

Traditional marketing

• includes business cards, notices, announcements, handouts, business promotions on TV and radio, print advertisements in daily newspapers and magazines to publicize an occasion or products.

Digital marketing

• includes websites, social media, and YouTube videos, blogging, podcasts, mobile, email marketing, digital analytics and so on to publicize product or services.

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Traditional marketing

• is expensive

Digital marketing

• can be performed with free tools, so its cost-effective.

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• Results of

Traditional Marketing

• technique are difficult to measure

Digital Marketing

• are easy to determine a return on investment (ROI) by utilizing analytic tools

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• With

Traditional Marketing

• its hard to target your customers.

Digital Marketing

• can help us focus on many details of customers, such as: gender, education, hobbies, demographic